by Raia Jennifer Dela Pena-Landicho
Part 1:
Who would have thought that in a matter of months, our life would change so drastically and go upside down like some roller coaster ride? That is exactly how I feel about us winning the Natasa Prize in the World Young Reader Prize given by the WAN-IFRA (World Organization of Newspapers and Publishers).
Last June, we received an email from Ms. Aralynn Mcmane. She introduced herself as an executive director of a department in the World Organization of Newspapers and Publishers (WAN-IFRA) and invited us to join an annual competition given by their organization. This year, she said, there is a special category called the Natasa Prize to be given to newspaper printing plants that advocate teaching journalism to the youth.
Of course, Sinag printing has become well known for its social responsibility program, the Sinag Journalism Training Seminars, and our Sinag JTS was a perfect fit for the Natasa Prize category. And yet, who’d have thought there was a competition for such an endeavor?My husband, the perennial skeptic, thought it was another email phishing scam. Keeping that warning in mind, we did our research first before answering Ms. Mcmane’s email. Of course, all our research told us that this was, in fact, a big and prestigious international organization we were dealing with and we immediately went to work creating the power point presentation that was to be our entry for the Natasa Prize.
We submitted our program entry a few days before June 30, WAN-IFRA’s deadline for the competition. We then got an acknowledgement from Mcmane and her staff and were told that we’d find out the result of the competition by late August. That was that. I wrote a short blog about joining the contest, I felt then that it was already such a privilege to have been invited to join the competitions but never thought about winning it. I remember daydreaming about winning and imagining going to Vienna but these were daydreams and I soon forgot about the Natasa Prize as we did work on various things, including the 3rd Sinag JTS last July.
Around the third week of August we started waiting for any kind of email announcement from WAN-IFRA and when no emails came, we assumed that somebody else won and forgot about it since it was a busy month for us at the press.
Then one morning, I was still upstairs when I heard the girls (our assistants that is) screaming downstairs. My first thought was perhaps an ax murderer got into the office but since the screams sounded happy enough, I thought maybe something else. As if on cue, of course, they burst into our room and showed me a paper – apparently Aralynn Mcmane’s personal congratulatory email. WE WON TOP PRIZE for the Natasa Award!!!
Oh! that day was such a dream. Probably the happiest day of my life – barring the day I gave birth to my son, my wedding day, and the day I found out about passing the UPCAT, that is. J It didn’t really sink in at first. I read the words but I didn’t really feel it was real when we first found out. I remember taking a shower that morning and looking at my reflection in the mirror, I was wearing a silly and slightly stupid looking smile, it’s the kind of smile dumbfounded people must wear all the time. :) TO BE CONTINUED...






We found out that the news of Sinag printing winning the Natasa Prize in the World Young Reader Awards came out on the internet as well. International newspaper sites, like the Scandinavian News Magazine site Scandasia.com and Ang Kalatas.com, a Filipino community newspaper based in Sydney, Australia featured Sinag in their sites as well. The Philippine Information Agency (PIA) also featured us in their News section and the PIA news was picked up by other sites as well!
We feel so blessed that the mainstream media has recognized our winning this award. For a while, some people didn’t really seem to believe we won an international award; but when it came out in the news, I guess there is no denying the fact now.
We’ve had so many happy things happening these past few weeks but we just have one last wish though -- we really, really hope we get to receive the award ourselves in Vienna, Austria this October.
We have our fingers crossed on this. You see, we have less than a month to process the visa applications and there’s still a possibility that they may not grant our Schengen visas. We were invited by the WAN-IFRA to visit them at their headquarters in Paris, France and then after that we will go to Vienna for the awarding ceremonies at the World Newspaper Congress. Please pray for us, that Sinag will be able to go to Europe for the awarding ceremonies. In the meantime, while we wait for visa applications and their results, here are the links to the sites that have featured Sinag printing and the Natasa Prize. Kindly click on the logo below to view the articles. Thanks and enjoy reading!
Sinag bags int'l award for student training program
Sinag Publishing and Printing Services from Calamba City, Laguna won top prize in the Natasa Prize category of the World Young Reader Awards given by the World Association of Newspapers and News Publishers (WAN-IFRA) based in Paris, France.
The Natasa Prize for newspaper printing plants is an award for projects by newspaper printing plants that effectively teach the young about newspapers and journalism. Sinag printing won top prize for this award thru its social responsibility program, the Sinag Journalism Training Seminars.
The Sinag seminars are free journalism seminars for students from public and private institutions in the province of Laguna. First launched in October 2008 and re-launched last February 2011, these seminars are free events offering lectures and workshops on journalism topics like editorial and news writing.
According to the WAN-IFRA jury who judged the awards in Brazil, “this printing plant’s journalism seminar activity is clearly a fitting tribute to the person after whom this category is named as the commitment is clear to assuring that youth learn about the importance and fragility of a free press and about how to do good journalism.”
The Natasa Prize is named after Natasa Vuckovic Lesendric (1966-2011) who founded and ran a distribution system and then a printing plant for the independent press of Serbia under the regime of Slobodan Milosevic She introduced modern practice to the management in both operations while encouraging actions that supported press freedom and introducing the young to this concept.
The prizes will be awarded on 12 October in Vienna, Austria, at the 63rd World Newspaper
Congress and 18th World Editors Forum. Sinag printing will win a 1000 Euro cash prize for this award which is sponsored by Norske Skog, the Norway-based global paper producer.
Sinag printing owners Ruel Landicho and Raia Dela Pena-Landicho said they were overwhelmed by the international recognition given to their small company, “When we started the Sinag Journalism Seminars in 2008, we never thought this would ever happen, we are shocked and amazed by this good news,” said Landicho
“We are very happy with this award, its proves that you don’t have to be a big company to do a successful social responsibility program, even small entrepreneurs like us can give back to one’s community in a big way,” said Dela Pena-Landicho.
The World Association of Newspapers and News Publishers (WAN-IFRA) is the global organization of the world’s press, representing more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries.
Please feel free to visit the WAN-IFRA's website regarding the World Young Reader Prize winners for 2011 at http://www.wan-ifra.org/articles/2011/08/17/the-2011-world-young-reader-prizes-about-the-winners